Ad blocking has gone from being a fringe issue to a common issue of great concern to publishers. According to Pagefair’s 2017 ad blocking report, almost 615 million people have downloaded ad blocking software. Mobile Adblock usage increased by 108 million to 380 million devices, while desktop AdBlock usage increased by 34 million to 236 million devices. “For publishers, ad blocking represents a clear lack of understanding by readers of their value exchange.” Tim Gentry said.
There is a huge arms race between publishers and ad blockers, which is an ongoing problem as ad blockers have gotten better and publishers have responded in kind. Advertisers are panicking over ad blockers while publishers are trying to fight them. Publishers need to address the issue and take back control of their online ads over which ads are shown and at what price to make up for their lost revenue.
Understanding how ad blocking works is important to choose the best solution for your website or phone app. Ad blocking software works on several levels and is commonly known as an “ad blocker”, which is a piece of software that usually comes as a browser extension or app that consumers can download to remove ads. It is usually installed as an AdBlock extension or AdBlock plugin in a browser. Ad blocker extensions work in a web browser and block ads on web pages visited in the browser they are installed on. These extensions must be installed for each browser you use. This burgeoning ad blocking problem needs a creative solution.
Here are 5 clever tricks to get rid of ad blockers and make up for lost ad revenue. They are all pretty simple.
Trick #1: Use native advertising
Content marketers are turning to native advertising. It is a form of paid media advertising. Allow users to re-target with relevant display ads. The natural form and function of the user experience in which it is placed is followed by the ad experience through native advertising.
Native ads look like natural content by matching the visual design of the experience they live in, and perform like natural content by behaving in ways consistent with the native user experience.
Trick #2: Install Adzsafe Extension
Adzsafe is a highly effective and reliable ad blocking solution and is the latest attempt to evade the harmful effects of ad blocking. It immediately disables ad-blocking software in the browser. Allows loading and viewing of online advertisements despite the presence of an ad blocker in the user’s browser.
It is praised because it does not require online ad publishers to change their ad providers and thus remove the ad blocker altogether. It has ‘Free Internet Protection’ tools that successfully prevent the ad blocker from detecting them and disable it immediately.
Trick #3: Get Whitelisted
There are several options for whitelisting your ads. You can display a message to visitors who have adblocker installed asking them to whitelist your site. Once visitors have disabled the ad blocker, they will no longer see the message.
Many multi-million dollar companies join hands with popular ad blocker companies to whitelist their sites, allowing ads to be displayed so the user can support the channel by giving ad viewing time. Small online ad publishers may not have that bandwidth and thus continue to take the hit and eventually get shut down. Therefore, blocking can create an uneven competitive field in these cases.
Trick #4: Use Paywall
A paywall helps you prevent visitors from accessing similar websites and content providers whose access is restricted to Internet content through a paid subscription. Requires a paid subscription to view its content and provide reliable information and market coverage. It helps to see the content and provides reliable information and market coverage.
Users will have to foot the bill if digital ad dollars don’t fund publishers’ content. Because ad blocking is easy to identify with JavaScript, publishers can easily implement a Paywall for those users. Users of blocking software or referring affiliates. Hence, the affiliate gets paid their commission.
Trick #5: Affiliate Programs
You can take advantage of ads in the presence of ad blockers with affiliate programs. Correct implementation of affiliate links to online content ensures the best conversion rates. Ad blockers can’t block affiliate links because ad blockers don’t recognize affiliate links. Therefore, it is one of the best options to remove ad blockers.
The affiliate displays an ad for the merchant on their site. When the customer clicks on the ad, they are sent to the seller’s site via a tracking link and make a purchase on the seller’s website. Based on the purchase and transaction details recorded by the affiliate network, the merchant confirms the purchase as a valid sale and the transaction is credited to the referring partner. Thus, the affiliate receives his commission payment.
